My name is Avrom.
I have over twenty years experience in advertising where I have grown through different roles – starting as a graphic artist and evolving into a senior creative. Having clients of my own while also serving ad agencies big and small has taught me sharp design instincts and a very well-rounded overview of the life of a project or campaign. I have learnt the complexities of delivering everything from a business card to a 360º campaign and how to manage that process from start to finish. I bring experience, knowledge, and killer instinct to every project I am involved with. I am currently working in the healthcare advertising space for large drug companies. Let’s get to work!
Ideas / Creation / Execution
I know how to lead a team / creative ideation / brand story-telling / art direction / graphic design / production design / branding / image retouching / product launch / B2B strategies / agile workflow model / Adobe CC environment / Sketch prototyping / Figma / PowerPoint / how to make you laugh
art direction / creative direction
Senior Art Director / ACD – WPP network
Ogilvy Common Health – 2020 > 2021 (freelance contract)
Tank worldwide (Grey) – 2021 > 2024
Global and US creative work for large pharma brands across all communication channels
Ogilvy Common Health – 2020 > 2021 (freelance contract)
Tank worldwide (Grey) – 2021 > 2024
Global and US creative work for large pharma brands across all communication channels
Senior Art Director – cdm – 2019 (freelance contract)
Part of the Omnicom health group – cdm New York liaison
Global re-brand for a large drug company with a lauch at a medical convention
Part of the Omnicom health group – cdm New York liaison
Global re-brand for a large drug company with a lauch at a medical convention
Art Director – bMod Group – 2017 > 2019 (freelance contract)
Creative development and execution for numerous pharmaceutical and consumer brands
Creative development and execution for numerous pharmaceutical and consumer brands
Art Director – Gallant Leaman Group – 2015 > 2017
Conceiving and executing campaigns for various pharmaceutical brands
Conceiving and executing campaigns for various pharmaceutical brands
graphic artist
Graphic Artist – SidLee – 2008 > 2010
Supporting the SAQ account
Supporting the SAQ account
Graphic Artist – Marketel McCann Erickson – 2001 > 2008
Production design for in-house studio services
Production design for in-house studio services
Graphic Artist – Film production industry – 2000 > 2001
Stiletto Dance / After Amy / Ghetto Tech / Recon series
Stiletto Dance / After Amy / Ghetto Tech / Recon series
self-employ
CoodinDesign – established in 1996
CoodinDesign has come to serve a wide range of clients with varying project requirements, each presenting a unique challenge. My approach and methods to achieve results is what has forged long-standing relationships, and maintains creative, relevant work. With a usual roster of 5 – 10 small to mid sized companies at any given time as well as freelance ad agency work, CoodinDesign is a small force unto itself that has been going strong for many years.
CoodinDesign has come to serve a wide range of clients with varying project requirements, each presenting a unique challenge. My approach and methods to achieve results is what has forged long-standing relationships, and maintains creative, relevant work. With a usual roster of 5 – 10 small to mid sized companies at any given time as well as freelance ad agency work, CoodinDesign is a small force unto itself that has been going strong for many years.
agency freelance experience
PeopleLikeUs · bMod Group · cdm · RICARDO Media · sgm agence · Marketel McCann Erickson · SidLee · Centre phi · ALDO Group Draft FCB · M&H · La Vie en Rose · ODD1 · Allard Johnson · Palm
education
Career DEC Graphic Design • Dawson College
College DEC Social Sciences • Dawson College
Secondary Bilingual Diploma • Wagar High School
spoken & written – english / french